News
July 2011:
Littlewolf Launches City Food Festival
Littlewolf has been appointed to manage the promotion and launch of a prominent new addition to the North East's annual festivities.
The Durham City Food Festival will take place in Durham's historic city centre on Saturday 22nd and Sunday 23rd October, bringing together over 150 regional, national and international food producers for a celebration of quality food and drink in a beautiful and historic environment.
Central to the Food Festival will be an enormous gourmet food marquee on Palace Green on both days of the event, featuring over 160 craft and food stalls. Alongside this, a Local Food Producers Market will provide a prominent showcase for local food producers to advertise their wares, while in the Market Place, Durham's ever-popular Continental Market will run from Thursday 20th to Sunday 23rd October, featuring a wide selection of cheeses, breads, meats, delicacies and treats from across Europe and beyond, alongside a Craft and Gift Market.
Durham Indoor Market will open on both days of the festival, and many local restauranteurs are anticipated to offer special menus throughout the weekend. Coinciding with the final weekend of the Durham Book Festival, the event will also aim to bring together food and literature with a number of special events across the weekend.
"The festival is an excellent opportunity to celebrate the diversity and quality of regional, national and international food and drink in Durham," says Georgina Wilczek, Managing Director of Littlewolf PR & Marketing. "We look forward to welcoming as many people as possible to join us for this exciting new event."
For further information, see www.durhamfoodfestival.com.
January 2011:
Durham Indoor Market is 'Best in UK'
Durham Indoor Market named Best Private Market in the UK at a national award ceremony.
The Market picked up the award from the National Association of British Market Authorities for its impressive range of initiatives aimed at both traders and customers, and its outreach to the wider community with a host of promotions and events. Graham Wilson, Chief Executive of NABMA, declared that "The level of entries in this category was the best since the competition began."
Currently open six days a week, the historic Indoor Market is situated in the centre of the City in an attractive Victorian market hall off Durham's Market Place. It first opened for business in 1851, underwent extensive refurbishment in the mid 1990s, and is now home to over 50 traders offering a wide range of foods, goods and services. Despite the recession, the Market continues to prove popular with customers and retailers alike and is set to celebrate its 160th anniversary later this year.
Over the last twelve months, Durham Indoor Market has received over two million visitors through its doors; has had a giant mural of the City painted on its walls by Durham University students; has entertained a number of famous guests including Sir Ming Campbell and writer Terry Deary; has had its mezzanine level extended to provide greater facilities for retailers and a larger café bistro; and has played host to a number of live radio and TV broadcasts. It also plays the lead role in organising the award-winning annual Christmas Festival, the busiest retail weekend in the City Centre.
Frank Nicholson, Chairman of Durham Markets Company, comments:
"Durham Indoor Market is the beating heart of the City and plays a crucial role in supporting independent retail and the local economy. Littlewolf plays an invaluable part in the Market's on-going success and we look forward to continuing to work with them in the future."
October 2010:
Littlewolf Wins Marketing/PR Initiative
of the Year
Littlewolf PR & Marketing has been awarded Marketing/PR Initiative of the Year at the Durham Retail Awards 2010 in association with Durham Markets Company, Durham University and Durham Cathedral.
The trophy, presented by The Durham Times, was given in recognition of the huge success of the Local Food Producers Market launched at the City of Durham Christmas Festival 2009, which aimed to promote and celebrate the rich variety of local fare produced right on the city's doorstep.
The Market was designed to offer maximum support to local food producers at a very tricky economic time. Set in the Cathedral Cloisters, it represented the first ever official collaboration between the Cathedral and Markets in over 1000 years. Stalls were laid out around the atmospheric Cloister walkways in a celebration of locally-produced food. Exhibitors included well-known figures from Durham's Indoor Market such as Akin's Family Bakers and the award-winning fishmonger IK Fish.
Thanks to a comprehensive PR & marketing campaign run by Littlewolf surrounding the event, the Local Producers Food Fair was a huge success, experiencing excellent levels of footfall and trade and being very well received by locals and visitors alike.
As a mark of its success, it will be returning to the Festival again this year, newly expanded across two days of the event and incorporating even more traders than before.
Littlewolf is managing the marketing and PR for the whole Christmas Festival. For further information, see www.durhamchristmasfestival.com
August 2010:
Littlewolf Appointed for Radio 3's
Free Thinking Festival
Littlewolf has been appointed to manage Public Relations for the Free Thinking Festival, BBC Radio 3's renowned festival of ideas, philosophy and culture taking place at The Sage Gateshead from 5th-7th November 2010.
Taking place over three days and consisting of 30+ events, Free Thinking will include debates, dramas, essays, music and in-depth conversations involving many well-known artists, authors, poets, politicians, academics and celebrities from right across the UK.
Taking 'The Pursuit of Happiness' as its central theme, the festival will focus on a wide range of topics including religion in the 21st century, the difference between comedy and tragedy and life within marriage. It will also open up debate on big ideas such as the possibilities of adhering to universal doctrines in different societies across the globe and whether the arts have ever managed to influence politics.
Among those taking part are Lord Blair of Boughton, former Commissioner for the Metropolitan Police, children's author Jacqueline Wilson, writer and presenter Kevin McCloud, best known for his work on Grand Designs, and renowned British actress Fiona Shaw.
Working in partnership with The Sage Gateshead, The Newcastle Gateshead Initiative and BBC Radio 3, Littlewolf will work to raise the prominence of this important event in the North East, as well as a number of satellite events in Alnwick, Sunderland and Durham during October.
For further information, see www.bbc.co.uk/radio3/freethinking.
September 2009:
Littlewolf Wins PR Contract for Barnard Castle Vision
A North East firm has been selected to manage the communications for Barnard Castle Vision.
Barnard Castle Vision has awarded the contract for its communications to Durham-based creative agency, Littlewolf PR & Marketing. The company will manage all PR communications for the economic regeneration group from this month onwards.
In particular, Littlewolf will focus on the organisation's media alliances programme as well as managing a number of engagement events for the Vision's upcoming projects. It will also work to develop the reputation of the Barney Guild of Retailers, founded by the Vision earlier this year.
Littlewolf managing director Georgina Wilczek said: "We very much look forward to working with Barnard Castle Vision on this significant and interesting account.
"The Vision represents a fantastic opportunity to showcase our creativity and expertise. Our aim is to deliver a high impact PR campaign that will help attract people to Barnard Castle and optimise the Vision's relationship with residents and other organisations within the town. We have a proven track record of delivering excellent results for our clients, and as usual our highly experienced team will go the extra mile to deliver a successful campaign."
Barnard Castle Vision is an independent dynamic vehicle which exists to deliver a 20 year programme of investment in the town. It receives funding support from ONE North East through the County Durham Economic Partnership and Durham County Council and secures match-funding and support in kind from a variety of public, private and charitable sources to further projects.
Its projects include the redevelopment of the Witham Hall, bringing a super-fast broadband service to Teesdale, providing new lights to illuminate the castle, helping to attract new business to the town and improving life for those who live there.
July 2008:
Announcing the Launch of
a New Creative Enterprise
Georgina Wilczek has branched out with the launch of a full service communications business in the North East.
Littlewolf PR & Marketing will serve clients across multiple sectors, specialising in PR, Marketing, Events Management, Photography and Design. Initial clients include Mansell Construction, Jesmond Group Architects and Durham Markets Company.
Prior to founding Littlewolf, Georgina worked as Marketing & PR Account Director at Forum Marketing in Newcastle, serving a wide range of clients across construction, retail, property and charity sectors.
She joined the group having enjoyed a successful and varied career in London, working for five years as a BBC radio and television producer on a wide variety of prominent arts and culture programmes. She has also spent the last four years working as an international technology conference producer with world-leading events group Informa Telecoms & Media.
Georgina said: "This is a particularly exciting time for the company as it extends its reach within the market. We look forward to providing innovative and imaginative campaigns across the board which will enable our clients to profit and flourish in the months and years ahead."
The name Littlewolf comes from the surname, Wilczek, which means 'little wolf' in Polish and mirrors her husband's own company name, 'Littlewolf Design'.
Littlewolf's initial client base includes a prominent City of Durham portfolio, including Durham Markets, Durham Big Ride, Durham City Forum, The City of Durham Chamber of Trade and Marketing Durham. In co-ordination with Durham Cathedral, she will also provide PR, marketing and design services for the hugely popular Durham Christmas Festival.
Peter Ling of Forum Marketing commented:
"Georgina has proved extremely competent at staging launches, events, entertainment and related publicity. Holding a full range of skills across the whole marketing mix from design and advertising to research and strategy, she is now perfectly positioned to be able to offer a rounded service, with a can-do attitude, that provides the complete solution to a client's needs and wants. In the context of Littlewolf, I will still continue to work with her on projects - a recommendation in itself."
